The amazing Sir David Attenborough gave us the very simple message of “Just don’t waste!” a couple of months ago at the BBC launch of the series “Seven Worlds, One Planet”. Here is what he said.
…the best motto to think about is not waste things. Don’t waste electricity, don’t waste paper, don’t waste food. Live the way you want to live but just don’t waste. Look after the natural world, and the animals in it, and the plants in it too. This is their planet as well as ours. Don’t waste them.
It’s such a beautiful summary of the sentiment behind the Use 10 Percent Less initiative. Modern life is very wasteful and we have been getting more and more wasteful, and more disposable, over recent decades. It’s really good to see that the disposable culture is being challenged very strongly now and that we might actually be able to start reducing our waste.