Use 10 Percent Less

All things must change when the consumer changes

Societal Change

Rescuing old paint

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A friend brought a news article to my attention and it was such pleasant surprise. It really fits perfectly with the Use 10 Percent Less concept. A group of people in Leeds, UK, collect old paint tins that are on their way to landfill and recycle and repurpose the leftover paint, and they’ve made a business out of it. It’s such an inspiring story but there’s a lot more to it than just rescuing old paint.

Rescuing old paint - Seagulls Paint Store
Photo from the Good News Network article

The news article that was referred to me was posted on Good News Network (nice to see someone concentrating on good news instead of feeding on everyones fears) and you can find the specific article here – https://www.goodnewsnetwork.org/seagulls-paint-recycling-in-leeds/

It works out that they started their business, Seagulls Paint, in 2004 and they’ve made a real business out it that is still going today. What a great achievement! This video is a good introduction.

Going back to the original news article, they quote a few interesting statistics. In the 18 years up to the publication of the article in 2022, they had saved over 4 million litres of paint from going to landfill, which is equivalent to saving 11.4 million tons of carbon emissions, or equivalent to planting 68 million trees. Once again, well done!

But it’s not just about rescuing old paint. At the same time as helping the environment by saving waste and giving it new life, they give opportunities to previous offenders, people struggling with mental health, and isolated young people. They give new life to the community as well as to the paint. It’s a real community project that has benefits in all directions.

They are not just rescuing old paint, they’re also rescuing the community.

How many other community projects could pop-up that do a similar thing? Helping to reduce the human burden on the world and reinforcing good within our communities. It would be nice to see more and more projects like this.

Now, talking about rescuing old paint, I’m off to the garage to see how many old paint tins I have there. Hmm, what interesting things could be done with them?

Related Links – Rescuing old paint

Nanabozho was fishing

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I’m half-way through reading a wonderful book by Robin Wall Kimmerer called Braiding Sweetgrass, and I fell in love with this story about Nanabozho. It’s the perfect story for use10percentless.com as it warns against taking and using too much. I hope Robin doesn’t mind me copying her story here and I hope you enjoy it.

Nanabozho was fishing - fish in the lake
Photo by Jakob Owens on Unsplash

Nanabozho was Fishing

Nanabozho was fishing in the lake for supper, as he often did, with hook and line. Heron came striding along through the reeds on his long, bent legs, his beak like a spear. Heron is a good fisherman and a sharing friend, so he told Nanabozho about a new way to fish that would make his life much easier. Heron cautioned him to be careful not to take too many fish, but Nanabozho was already thinking of a feast. He went out early the next day and soon had a whole basketful of fish, so heavy he could barely carry it and far more than he could eat. So he cleaned all those fish and set them out to dry on the racks outside his lodge. The next day, with his belly still full, he went back to the lake and again did what the Heron had showed him. “Ahh,” he thought as he carried home the fish, “I will have plenty to eat this winter”.

Day after day he stuffed himself and, as the lake grew empty, his drying racks grew full, sending out a delicious smell into the forest where fox was licking his lips. Again he went to the lake, so proud of himself. But that day his nets came up empty and Heron looked down on him as he flew over the lake with a critical eye. When Nanabozho got home to his lodge, he learned a key rule – never take more than you need. The racks of fish were toppled in the dirt and every bite was gone.

Cautionary stories of the consequences of taking too much are ubiquitous in Native cultures, but it’s hard to recall a single one in English. Perhaps this helps to explain why we seem to be caught in a trap of overconsumption, which is as destructive to ourselves as to those we consume.

Robin Wall Kimmerer, Braiding Sweetgrass, 2020, Penguin Books (first published in 2013, Milkweed Editions)

I love Robin’s comment that we’re “caught in a trap of overconsumption” and that hurts us as much as “those we consume”. It’s true – everything we do consumes some other form of life, which is fine but we should do it with respect and gratitude, and not take more than we need.

Robin’s book, Braiding Sweetgrass, is such a joy to read with so many examples of indigenous wisdom (makes it obvious that we don’t have a lot of wisdom in our current culture). When I’ve finished the book, I’ll write a full review on my other blog – lifeintherightdirection.com – but I can already tell that this is a book that I’ll be highly recommending.

The front cover of the book Braiding Sweetgrass

References and Links

Climate Change – what can we do?

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I often get asked be people if climate change is real. Wow, that surprises me and it highlights how much poor information is being spread around. When I explain why climate change and global warming are real and it’s very clear that human activity is definitely the reason for the rapid change, then they ask me “What can we do?”. That’s a really good question because in general, our world’s political leaders are not doing what’s needed. That’s really sad (more on that later). Anyway, for each and every individual in the world, the solution is very simple and very clear. I’ll bet you’ll be surprised what the single, simple, most impactful thing you can do to arrest climate change is…

climate change what can we do?
Photo by rupixen.com on Unsplash

Spend less money!

Yes, the single, simple thing all us can do to have an immediate, positive impact can be summed up as “Spend less money!”. Now you probably think I’m crazy, but give me a minute to explain.

A quick apology…

I know that many people are absolutely struggling to find enough money to live, and the concept of “spending less money” might come as an inconsiderate insult. I certainly don’t mean that and am full of compassion for people in this predicament. If that’s you, rest assured that you are not the problem when it comes to global warming and climate change.

It’s pretty much 100% true (not quite, but almost) that every time your spend money, you’re creating carbon emissions. Let’s think through a few examples.

  1. Fuel for your car
    • This is an easy one. Everything you spend on fuel ends up directly creating more carbon emissions. Buy less fuel and you’d create less emissions.
  2. A holiday flight
    • Another easy one. When you spend money on a holiday flight, you’re creating a lot of additional carbon emissions, even if it’s a cheap flight. Plus you have to spend money on clothes, luggage and getting to the airport, all things that create more emissions.
  3. Food from the supermarket
    • For this one, let’s even ignore the carbon emissions that were created in the growing and production of the food. Every single thing in the supermarket had to be shipped there which creates carbon emissions. Then the supermarket needs electricity for lighting, and cooling. Then there’s driving to the supermarket to get the stuff. The list could go on and on.
  4. A coffee from a coffee shop
    • Really? Even a coffee? Yes, of course. The coffee beans probably came from somewhere else in the world, needing to be shipped. The beans have to be roasted and even the coffee machine in the shop uses significant energy and creates emissions. The shop needs lighting and heating or cooling. The disposable cup needed to be manufactured, creating more emissions. And more.
  5. New clothing
    • Most clothing is made in another country and needs to be shipped. The material used to make the clothes probably didn’t even come from that country. Sometimes the material is synthetic (made from hydrocarbons even) and had to be manufactured in a factory. Even the process to colour the material generated carbon emissions. Then it had to make its way to you through a shop or home delivery, even more emissions. When you hear people talk about a “supply chain”, think “carbon emissions” instead.
  6. A Netflix subscription
    • Surely a Netflix (or equivalent) subscription doesn’t create emissions? Sorry, it does. All of those movies and TV shows have to be stored on large arrays of computers all over the world. These computers use up a large amount of energy to run, creating emissions, and they have to be running 24/7/365. You could then get into the emissions needed to build the computers, or the emissions created in making a movie or TV show, and things get even worse.
  7. A mobile phone
    • To make a mobile phone requires a whole lot of minerals from mines in various parts of the world. Big earth moving machinery is required. Then minerals need to be processed and shipped to factories to make the phones. Then run a production line inside the factory, ship the products all over the world and sell them in shops to you. Carbon emissions all along the way. A simple mobile phone is the result of a huge carbon intensive industry (like almost all industries!). This article “iPhone 13 release date: How much energy will you save by not buying the new model?” says each iPhone 13 releases 64 kg of additional CO2 to the atmosphere and that the worst thing you can do is trade in your functioning old phone for the new model. Want to help the environment? Don’t buy that new phone.
  8. A mobile phone contract
    • And yes, even the mobile phone contract creates carbon emissions. There’s a network of communication towers and computer systems covering the whole world. It’s a big deal, sucking up energy and emitting carbon and making our atmosphere warmer. It’s not a free ride.
  9. Your internet subscription
    • Same thing goes for your internet subscription (the one you’re probably using to read this article). Just by using the internet you’re creating carbon emissions. The internet is really a vast array of computers connected to each other, covering the whole world. The big thing is that all of these computers have to be powered on all of the time. Carbon, carbon, carbon!

These examples show why it’s almost always true that, when you spend money, you’re almost certainly creating carbon emissions. But the amount of carbon is not linked to the amount of money that you spend. Sometimes, you can spend a little and create a lot of carbon (like a cheap holiday flight on a low-cost airline) and sometimes you can spend money and not emit much carbon at all (like buying a veggie box from a local farmer).

climate change - what can we do?
Photo by John McArthur on Unsplash

When spending money, make the best choices

In today’s world, we can’t just stop spending money, so we know that we’re going to causing more carbon emissions and hence climate change – what can we do? Not every dollar spent creates the same amount of carbon, so we can make smart choices. We can avoid spending the money altogether (the best plan where possible!) and we can deliberately choose the option that emits the least carbon when we need to spend.

Here are just a few examples of positive choices we can make.

  1. Buy less processed foods
    • The more processing that is done to a food, the more carbon that is emitted from the factories that are doing the processing. Go for the least processed, least preserved, least packaged options and you will be reducing your carbon emissions. Unfortunately, the rise of convenient supermarkets has also heralded the rise in processed food where the cheapest ingredients are processed until they’re unrecognisable, preserved so they’ll last a long, long time and intricately packaged to attract you to buy them – adding more emissions every step of the way.
  2. Choose a renewable electricity supplier if you can
    • Contrary to popular belief, renewable electricity doesn’t mean zero emissions. Just imagine all the energy and materials needed to build and deploy solar panels and wind turbines. Nothing is a free ride. Even nuclear electricity creates enormous amounts of emissions to build a nuclear power plant. However, over a long period of time, renewable electricity creates vastly less emissions than other forms like coal, gas and biomass. Best to spend your money on renewable electricity and then use a little of it as you can.
  3. Drive a little slower and less aggressively
    • Simply driving a little slower and less aggressively uses significantly less fuel. This saves you money and reduces the carbon emissions into the atmosphere. It’s a winner all round and easy to do (just takes you a bit longer to get places). I wrote a full post on this some time ago – Use Less Fuel – easy and guaranteed
  4. Take longer holidays less frequently
    • Let’s say you regularly take one-week holidays and use low-cost airlines. You could simply halve your airline emissions by taking two-week holidays at half the frequency. This is a simple way to cut emissions quickly and still do what you like doing.
  5. Eat less meat
    • The meat industry ends up emitting lots of carbon pollution. Land has to be cleared for the animals to graze. More land has to be cleared to grow grain to feed to the animals (sounds crazy, but true). Farm machinery is needed to handle all of this. The animals emit methane (a powerful greenhouse gas). Meat processing centres are needed. Packaging, refrigerating, selling though stores – it all adds up. Buy less meat and you’ll be reducing the overall carbon emissions.
  6. Buy things designed to last a long time
    • buying things that have to be replaced regularly creates a lot of carbon emissions. At the time, they may be cheap, but over time you’ll spend a lot on replacements. Imagine an item that costs £200 but you have to replace it every two years, compared to an item that costs £1000 but last ten years. Over the ten years, the same money has been spent, but the carbon emissions are much lower if you only needed one item. A while ago, I wrote a post about a mobile phone designed to last a long time – Fairphone – a better phone option?

Our economy is a carbon polluting economy!

If it’s pretty much 100% true that everytime we spend money we cause carbon emissions, then we have to conclude that the economy that we have constructed is a carbon polluting economy. Also, look at many of the ultra-rich people in the world and consider how much pollution their companies have created. It seems that the people who have polluted the world the most have become the richest. This is because abusing the natural resources of the Earth is maybe the most common way to make a large amount of money. Our economy rewards the abuse of the Earth’s natural resources and the people who have made a fortune doing so are now in the positions or the most power.

What can we do? The only answer to change the economy. The current economy is a big part of the problem. But the people in power will not want any change to a system that has rewarded them so handsomely.

This is our biggest problem.

A radical way forward

Here’s a radical way to change the economy to support the reduction in carbon pollution. How about we remove all income taxes, company taxes and VAT? Let’s remove all current taxes and introduce a single new tax which makes everyone pay purely for the greenhouse gas emissions caused by the money they spend. Such a new tax scheme would mean that everyone would be implicitly worried about how many emissions they were causing, because they’d be worried about the amount of tax they’d have to pay.

Doing this would completely align our economy with what’s needed to slow and halt global warming and climate change. I feel it’s the only way to make quick, rapid progress in a fair way. Of course, governments and the powerful, rich people (is there really a difference between these two?) will not want to do this, so it’s unlikely to happen. Very sad indeed.

To answer the question “what can we do?” regarding climate change and global warming, the simple answers are first, to spend less money (consume less) and second, to make smarter, less polluting choices when we do spend money and third, send the message to our politicians that the only real solution is to reform our economy by making a tax system that penalises carbon emissions. Politicians need to realise that this is the only way to a long-term future for life on Earth.

Related Links – Climate Change – what can we do?

Useless emissions, for what?

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The science is very clear. The concentration of carbon dioxide (and other so-called “greenhouse” gases) is increasing and this is leading to an increase in the average temperature of the atmosphere. Without arguing about the the details of why this is happening, the science of the above statement is undeniable. Adding to this, the knowledge that human pollution is adding about 45 billion tonnes of carbon dioxide to the atmosphere each year, then it really disturbs me when I see some of the useless emissions that we create every year. It’s extremely urgent that we avoid adding more carbon dioxide to the atmosphere, yet we add extra for no useful purpose whatsoever. Argh!

An example of useless emissions at a cricket match
A photo I took from my tv during a cricket match – an example of useless emissions

What are we celebrating here?

Sometimes I’m concerned that seemingly minor things seem to irritate me significantly. I took the photo above from my television last year. During a cricket game in the UK, they used flames to celebrate and “create an atmosphere”. Ironic to use that word “atmosphere” here because they’re adding more carbon dioxide to the ever warming atmosphere that we live in. We’ve just been through the COP26 meeting and realised (temporarily?) how urgent it is to reduce our pollution, and then we see these useless emissions being created at a sporting event. It makes me mad.

When I first saw this, it really struck me that a stadium full of people were cheering as the flame throwers released their energy, and added more carbon dioxide to the atmosphere. It was almost as if the people where cheering the addition of more warming gases into the atmosphere, just after all the issues raised at COP26. It will sound extreme, but it felt to me like a group of people standing around and cheering a hunter who just killed one of the few elephants left on the planet.

useless emissions used to "celebrate" during a cricket match
Another photo of useless emissions being made during a cricket match

Little things matter

When it comes to greenhouse gas pollution and the warming of the atmosphere, we’re in an absolute emergency situation. There is no time left to wait and there are some very big challenges that we have to tackle. If we don’t get on with this urgently, we’ll not be able to slow the degradation of the climate enough and it will become extremely uncomfortable for us.

Even though there are big topics to deal with, little things matter too. And the burning of fossils fuels at a sporting event just to create an impact is one of those small things. It’s a symbol that we just don’t get it. We don’t realise that we’re adding pollution to the atmosphere that we don’t have to, and this pollution is accelerating the heating of the Earth (a process already well underway). It’s a relatively little thing, but let’s stop it! No more useless burning of fossil fuels for such things as “celebrating”. And let’s find all the other little things where we pollute for no reason, and stop those as well.

Let’s be serious. Let’s stop all useless emissions. Let’s buy ourselves some time to fix this problem

We can fix this, but no more useless emissions

Let’s not get depressed about global warming. There’s no point in that. At least we understand what’s happening now and what the mechanism is, so we have a chance to do the things that will be needed to keep the temperature of our atmosphere within a relatively comfortable range. But we have act seriously and urgently. Every kilogram of greenhouse gases that is released into the atmosphere simply increases the warming and makes our task harder.

These useless emissions that I’ve highlighted here are, for the most part, a glaring signal that we don’t understand our predicament and the urgent need to find solutions. Please eliminate all useless emissions now. Immediately. If ever we create greenhouse gas emissions, let’s be sure we understand what we’re doing and verify that we’re only doing so because their isn’t a viable alternative yet.

flame based celebrations at a rugby game

Related Links – Useless Emissions

Olio – using less by sharing

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I hear many people argue that we need a new style of economy to replace our current sell-buy-use-discard economy (for example, see “The Story of Stuff“). There is talk of circular and sharing economies. Recently, I was pleased to find a sharing app called “Olio” that allows people to connect and share left over foods and non-food items. It seems to work well.

The Olio food sharing app

My first tests of Olio

I thought I’d test out Olio as I had some coffee beans and some soft-drinks that I didn’t need. Seven items in total. So I took photos and posted them in the Olio app. I don’t live in the centre of London and am a bit out of the way, but all items we snapped up by somebody nearby within 24 hours. That was a good result.

Somebody who wants the items sends me a message through the app. They say when they can come by to pick them up and it’s at this point that I give them my precise address. It’s great to see happy people arriving to pick up items that they’ll really use.

After this success, I tried some “non-food” items. I put a selection of excess dinner plates of ours on the Olio app and they did get taken by someone even though is took two or three weeks before that happened. Again, it’s nice to know someone is happily making use of these items that we no longer needed.

More about Olio

Here’s what Olio says about itself on the “What is Olio?” page on their website;

OLIO connects neighbours with each other and with local businesses so surplus food can be shared, not thrown away. This could be food nearing its sell-by date in local stores, spare home-grown vegetables, bread from your baker, or the groceries in your fridge when you go away. For your convenience, OLIO can also be used for non-food household items too.

OLIO is super easy! To make an item available, simply open the app, add a photo, description, and when and where the item is available for pick-up.

To access items, simply browse the listings available near you, request whatever takes your fancy and arrange a pick-up via private messaging.

Here at OLIO we believe that small actions can lead to big change. Collectively – one rescued cupcake, carrot or bottle of lotion at a time – we can build a more sustainable future where our most precious resources are shared, not thrown away. Join today!

https://olioex.com/about/

Olio was started by by two women, Tessa and Saasha, a few years ago. You can read about their stories leading up to the start of Olio on their “Our Story” page. They are two people who haven’t done anything like this before and honestly seem like they just want to do something good for the world. In a few years, their app has grown in use to over 2.6 million people in 54 different countries.

Protecting Natural Capital

Of course, consumers sharing excess items is not of interest of the big companies selling them in the first place (see Business vs Exploitation). It’s a pity that, in general, throwing usable items into land fill and buying more new ones will improve the financial results of big companies. That’s the truth but it shouldn’t be so. We need to consider natural capital just as importantly as financial capital, and the Olio app is a step in that direction. The more we can share our excess items, the less we demand from nature to make new ones, and the less waste we create that, eventually, nature has to deal with somehow.

Related Links

Extinction of convenience

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The human race today, even in the midst of the novel coronavirus pandemic, is addicted to convenience. It’s this addiction that is bringing us down and, with all likelihood, be the main cause of our extinction. Due to our desire for extreme convenience, we use the resources of the world with gay abandon and create enormous amounts of pollution everywhere. In response to this, the world’s environment has been changing rapidly in recent decades, as if the world is preparing for the extinction of convenience, which includes us. Our only hope is to create an “extinction of convenience” of our own, and eliminate our insatiable desire for endless convenience.

During the current coronavirus pandemic, I see a persistent desire to get back to the ways things were even though there are plenty of fantastic examples of how things could be better. The skies are clearer because there are not many planes flying, pollution from our cities has dropped dramatically, nature in many parts of the world is springing back into action and local communities are becoming stronger all over the world, just to name a few. Do we really want to go back to the way things were? People are worried about the “economy” but we really need to build a new economy rather than simply return to the old one. [Read more…] about Extinction of convenience

They need us more than we need them

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I was surprised a few days ago to find a quote that was advocating one of the Use 10 Percent Less themes, namely “all things must change when the consumer does“. When I found the following quote in the April/May 2020 edition of the “Resurgence & Ecologist” magazine and saw “they need us more than we need them“, I was very interested.

“The corporate world will collapse if we refuse to buy what they are selling – their ideas, their version of history, their wars, their weapons, their notion of inevitability.

Remember this: We be many and they be few. They need us more than we need them.

Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”

– Arundhati Roy, War Talk

[Read more…] about They need us more than we need them