The amazing Sir David Attenborough gave us the very simple message of “Just don’t waste!” a couple of months ago at the BBC launch of the series “Seven Worlds, One Planet”. Here is what he said.

…the best motto to think about is not waste things. Don’t waste electricity, don’t waste paper, don’t waste food. Live the way you want to live but just don’t waste. Look after the natural world, and the animals in it, and the plants in it too. This is their planet as well as ours. Don’t waste them.

It’s such a beautiful summary of the sentiment behind the Use 10 Percent Less initiative. Modern life is very wasteful and we have been getting more and more wasteful, and more disposable, over recent decades. It’s really good to see that the disposable culture is being challenged very strongly now and that we might actually be able to start reducing our waste.

It was a post on the Facebook page of @SustainabilityWorld ( on the 3rd of December 2019 that originally highlighted me to Sir David Attenborough’s quote. This is the graphic they shared in that post.

just don't waste

Source – Facebook @SustainabilityWorld – post on 3 Dec 2019

The most important thing we need to make the change towards real reduction in waste become permanent is care and love for the natural world. Of course, humans are part of the natural world, as are all other animals, plants, insects, and organisms – in fact, every single atom is part of the natural world. All of this deserves our care and love. It is the indisputable source of everything we see, including us.

Related Links – Just don’t waste